New York Times - The Bumpy Gourd That’s Winning Over Bartenders

Glowing Studios helped bring Jade & Clover’s story to the right editors—resulting in a feature in The Wall Street Journal’s article, “The Bumpy Gourd That’s Winning Over Bartenders.” From pitch angles to press-ready assets, we positioned their Bitter Sweet cocktail (bitter melon in place of Campari) in a way that made sense for the story—and earned coverage that matters.